Notice: this Jonathan Morse is not the one who wrote at http://jonathan-morse.com/blog on June 22, 1911:
business leaders believe their message is suited to inform a targeted audience of the product/service available. many businesses restrict input and practice a fortress-like policy. sadly, their message likely does not resinate with many in the audience. in contrast, inviting and welcoming open dialogue with practiced listening holds the potential for tuned messaging, higher penetration and rewarding conversion.